I Nyoman Widiana

Graphic Designer & Front End Engineer

I craft high-performance, design-driven web applications that turn business goals into seamless digital experiences.

About

I’m a developer passionate about crafting visually-driven and high-performance web applications that bridge the gap between design and engineering. My favorite work lies at the intersection of aesthetics and logic, creating digital experiences that are not only pixel-perfect but also meticulously built for SEO and scalability.

Currently, I’m focused on building Low Budget, High Impact solutions for businesses through my digital agency. I specialize in the React ecosystem, leveraging Tailwind CSS and Express.js to deliver clean, accessible interfaces that help brands transition from ideas to functional products.

My path to engineering was driven by a desire to bring static designs to life. With a year of experience as a Graphic Designer and a background in administration, I bring a unique perspective to development: a disciplined eye for detail combined with a structured approach to workflow and project management.

In my spare time, I'm usually refining business models for my agency, or staying updated on the ever-evolving world of full-stack development.

Experience

  1. SEP 2025 — PRESENT

    Freelance Web Developer · Web Agency

    Architected and deployed responsive web solutions for diverse clients, consistently achieving Lighthouse scores of 90+.

    Optimized asset delivery and code-splitting, resulting in a 40% improvement in page load speeds

    Leveraged AI tools to optimize workflow efficiency and accelerate project delivery.

    • React JS
    • Tailwind CSS
    • Express.js
    • Lighthouse
  2. OCT 2024 — SEP 2025

    Graphic Designer · The Phala

    Spearheaded the maintenance and strengthening of comprehensive corporate visual identities.

    Collaborated with the Marketing Communications team to design high-impact assets that drove conversion rate improvements.

    Produced diverse promotional assets for print, social media, and web across 5 distinct business units, delivering 4+ high-quality designs weekly.

    Developed the complete logo and brand identity for the 'Tinypantry' restaurant unit.

    Designed user-centric UI/UX solutions for the Sri Phala Sanur meeting room booking system.

    • Brand Identity
    • UI/UX Design
    • Print Design
    • Social Media
    • Collaboration
    • Photoshop
    • Illustrator
    • InDesign
    • Figma
  3. AUG 2024

    Volunteer · Indonesia Bertutur

    Managed logistical distribution for consumption across all performance venues in the Ubud area.

    Coordinated effectively with Art Handlers during pre and post-event phases to ensure seamless operations.

    Guided visitors to performance zones and provided educational context on art installations and performances.

    • Logistics
    • Event Coordination
    • Public Relations
    • Teamwork
  4. MAY — JUN 2024

    Daily Worker · Potato Head

    Managed equipment setup and breakdown for the 'Merasa' event, ensuring operational readiness.

    Directed attendee flow and maintained high standards of venue cleanliness and organization throughout the event.

    • Event Operations
    • Crowd Management
    • Facility Maintenance
  5. OCT 2023 — MAR 2024

    Administrator · PT. Adisurya Cipta Lestari

    Managed extensive harvest and maintenance data for a 900+ hectare palm oil plantation.

    Generated comprehensive reports on harvest yields, plantation maintenance, and employee payroll.

    Coordinated strategic harvest schedules and maintenance plans with division heads.

    • Data Analysis
    • Reporting
    • Inventory Management
    • Coordination

Projects

  • Fashion E-commerce Website

    Built a modern e-commerce platform for a high-end fashion brand, featuring a seamless shopping cart experience, secure payment gateway integration, and a mobile-first design for optimal conversion.

    • React
    • Tailwind CSS
    • UI/UX Design
    • Express.js
    • Vercel
    Fashion E-commerce Website
  • Travel Booking Website

    Developed a comprehensive travel booking platform allowing users to search destinations, compare prices, and book itineraries with an intuitive user interface and real-time availability checking.

    • React
    • Tailwind CSS
    • UI/UX Design
    • Express.js
    • Vercel
    Travel Booking Website
  • Luxury Restaurant Website

    Designed an immersive website for a luxury dining establishment, featuring an interactive menu showcase, online reservation system, and visual storytelling to highlight the premium ambiance.

    • React
    • Framer Motion
    • Tailwind CSS
    • UI/UX Design
    • Express.js
    • Vercel
    Luxury Restaurant Website

Graphic Design

  • Brand Identity: The Phala & Tinypantry

    Crafted a cohesive brand identity for Tinypantry, including logo design and visual guidelines that reflect the brand's modern and accessible ethos. Maintained brand consistency across The Phala's assets.

    • Illustrator
    • Photoshop
    • Brand Strategy
    • Print Design
    Brand Identity: The Phala & Tinypantry
  • Event: Batik Class at Phalam Batik

    Designed engaging promotional materials for cultural workshops and captured high-quality visual documentation to support Phalam Batik's marketing campaigns and social media presence.

    • Photoshop
    • Marketing
    • Layout Design
    Event: Batik Class at Phalam Batik
  • F&B Promotion: Pizza & Cocktails

    Developed eye-catching promotional posters and digital assets for Sri Phala's F&B division, effectively driving customer traffic and sales during happy hour periods.

    • Photoshop
    • Promotion
    • Layout Design
    F&B Promotion: Pizza & Cocktails
  • Digital Menu Design: Tinypantry

    Designed a user-friendly and aesthetically pleasing digital menu layout for Tinypantry, optimizing typography and visual hierarchy for effortless customer ordering.

    • Layout Design
    • Typography
    • Illustrator
    • Digital Media
    Digital Menu Design: Tinypantry

Contact

Contact Me

I am currently open to new opportunities and ready to work with you. Whether you have a question or a potential project, my inbox is always open.

Contact Me